How to Create High-Converting Google Play Promo Videos and Listing Graphics

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CloseTesting Creative Studio
Sep 24, 2026·7 min read
How to Create High-Converting Google Play Promo Videos and Listing Graphics

Google Play listings featuring a promo video and cohesive visual branding consistently outperform plain screenshot listings. When users search on Google Play, your promo video and feature graphic form the visual centerpiece.

Promo Video Technical Specifications

  • YouTube Video URL: Upload your video to YouTube as Public or Unlisted (no monetization ads or age restrictions).
  • Keep It Under 30-45 Seconds: Show real in-app gameplay or core UI workflows in the first 5 seconds. Avoid long corporate logo intros.
  • Landscape 16:9 Aspect Ratio: Google Play players render videos in 1920×1080 horizontal orientation.
  • Turn Off YouTube Ads: Ensure monetization is disabled on the video URL so third-party ads do not play before your app preview.
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