What words are banned in Google Play Store titles and descriptions?

Google Play strictly prohibits terms that make unverified claims (e.g., "Best", "#1", "Top", "Winner"), pricing claims (e.g., "Free", "Sale", "Discount", "Cheap"), and aggressive call-to-actions (e.g., "Download now", "Install now"). Violations can result in rejection during store listing review.

What is the optimal keyword density for Google Play ASO?

The sweet spot for Google Play keyword density is 1.5% to 3.0% of total non-stop words. Exceeding 3.5% triggers Google’s keyword stuffing algorithm, which downranks or shadowbans your app from search results.

Why are the first 167 characters of the full description so important?

Google Play’s indexing crawler gives the heaviest algorithmic weight to keywords appearing in the first 167 characters of your full description. Ensure your primary category keywords and core value proposition appear right at the beginning.

Can I use emojis in my Google Play app title?

No. Under Google Play Developer Policy updated in 2023–2026, emojis and non-standard unicode characters in the app title or developer name are strictly prohibited and will cause automated listing rejection.

What are the exact character limits for Google Play store listings?

App Title is strictly limited to 30 characters. Short Description is limited to 80 characters. Full Description is limited to 4,000 characters. Character counts include spaces.

ASO Keyword & Metadata Spam Auditor

Audit your Google Play title, short description, and full description for prohibited promotional claims ("Best", "Free", "#1"), keyword stuffing, and indexing strength. Optimize your store listing to pass review and rank higher.

100% client-side · Private by design · No account required

Google Play Store Listing Auditor

ASO Keyword Density & Metadata Policy Spam Detector

Check your title (30 chars), short description (80 chars), and full description (4000 chars) for Google Play prohibited claims ("Best", "Free", "#1"), keyword stuffing, and indexing strength.

App Title(Max 30 chars)31 / 30

Tip: Put your brand name followed by 1 primary keyword. No emojis or ALL-CAPS words.

Short Description(Max 80 chars)74 / 80

Shown above the fold on the Play Store app page. Users read this before tapping Install.

Full Description(Max 4,000 chars)

138 words1064 / 4000

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First 167 characters hold 60% of search indexing weight. Avoid repetitive lists of keywords.

ASO Quality & Policy Score

Calculated from Google Play review standards

B(70/100)

Good start, but some policy issues or character lengths need tuning before submitting to Play Console.

Policy Spam Word Scan0 Flags

No banned promotional words found ("Best", "Free", "#1", "Download now").

Keyword Density (Optimal: 1.5% - 3.0%)

device

4x2.9%

encrypted

3x2.2%

cloud

3x2.2%

backup

3x2.2%

photos

3x2.2%

access

3x2.2%

end

2x1.4%

storage

2x1.4%

Passed Checks

Short Description length is well-balanced (74/80 characters).
Full description has comprehensive content depth (138 words).
First 167 characters of description are established (highest SEO weight for Play Store crawler).
Zero prohibited promotional terms detected ("Best", "Free", "#1", "Top", etc.).
Natural keyword density distribution (no keyword stuffing detected).

Frequently asked questions

What words are banned in Google Play Store titles and descriptions?: Google Play strictly prohibits terms that make unverified claims (e.g., "Best", "#1", "Top", "Winner"), pricing claims (e.g., "Free", "Sale", "Discount", "Cheap"), and aggressive call-to-actions (e.g., "Download now", "Install now"). Violations can result in rejection during store listing review.
What is the optimal keyword density for Google Play ASO?: The sweet spot for Google Play keyword density is 1.5% to 3.0% of total non-stop words. Exceeding 3.5% triggers Google’s keyword stuffing algorithm, which downranks or shadowbans your app from search results.
Why are the first 167 characters of the full description so important?: Google Play’s indexing crawler gives the heaviest algorithmic weight to keywords appearing in the first 167 characters of your full description. Ensure your primary category keywords and core value proposition appear right at the beginning.
Can I use emojis in my Google Play app title?: No. Under Google Play Developer Policy updated in 2023–2026, emojis and non-standard unicode characters in the app title or developer name are strictly prohibited and will cause automated listing rejection.
What are the exact character limits for Google Play store listings?: App Title is strictly limited to 30 characters. Short Description is limited to 80 characters. Full Description is limited to 4,000 characters. Character counts include spaces.

ASO Keyword & Metadata Spam Auditor

ASO Keyword Density & Metadata Policy Spam Detector

ASO Quality & Policy Score

Policy Spam Word Scan0 Flags

Keyword Density (Optimal: 1.5% - 3.0%)

Passed Checks

Frequently asked questions

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