Google Play Global Pricing & PPP Calculator
Calculate fair purchasing power parity (PPP) prices across 40+ countries for Google Play in-app purchases and subscriptions. Automatically factors in local VAT/GST, psychological price endings, and exports official Play Console CSVs.
100% client-side · Private by design · No account required
Google Play Price Template Generator
Purchasing Power Parity (PPP) Global Pricing Calculator
Maximize global in-app revenue across 40+ Play Store countries. Calculates fair purchasing power parity, adjusts for local VAT/GST, rounds to psychological price endings, and exports an official Play Console CSV.
$
India (INR)₹ 149.00
Brazil (BRL)R$ 13.90
Eurozone (EUR)€ 4.99
Japan (JPY)¥ 600
Google Play Price Template Table (40+ Markets)
Formatted to Google Play Console specifications
| Country / Region | Currency | Recommended Price | Tax Status | Effective USD | Parity Adjustment |
|---|---|---|---|---|---|
🇺🇸United StatesUS | USD | $ 4.99 | Tax Excluded | $4.99 | Standard |
🇬🇧United KingdomGB | GBP | £ 4.49 | 20% VAT (Included) | $5.68 | Standard |
🇩🇪GermanyDE | EUR | € 4.99 | 19% VAT (Included) | $5.37 | Standard |
🇫🇷FranceFR | EUR | € 4.99 | 20% VAT (Included) | $5.37 | Standard |
🇯🇵JapanJP | JPY | ¥ 600 | 10% VAT (Included) | $3.90 | -22% PPP |
🇰🇷South KoreaKR | KRW | ₩ 6,000 | 10% VAT (Included) | $4.23 | -15% PPP |
🇨🇦CanadaCA | CAD | CA$ 6.49 | Tax Excluded | $4.70 | -6% PPP |
🇦🇺AustraliaAU | AUD | A$ 7.99 | 10% VAT (Included) | $5.15 | Standard |
🇮🇹ItalyIT | EUR | € 4.99 | 22% VAT (Included) | $5.37 | Standard |
🇪🇸SpainES | EUR | € 4.49 | 21% VAT (Included) | $4.83 | -3% PPP |
🇳🇱NetherlandsNL | EUR | € 5.49 | 21% VAT (Included) | $5.90 | Standard |
🇸🇪SwedenSE | SEK | kr 61.99 | 25% VAT (Included) | $5.74 | Standard |
🇨🇭SwitzerlandCH | CHF | CHF 5.49 | 8% VAT (Included) | $6.17 | Standard |
🇳🇴NorwayNO | NOK | kr 65.99 | 25% VAT (Included) | $6.00 | Standard |
🇸🇬SingaporeSG | SGD | S$ 6.49 | 9% VAT (Included) | $4.84 | -3% PPP |
🇳🇿New ZealandNZ | NZD | NZ$ 8.49 | 15% VAT (Included) | $5.05 | Standard |
🇮🇳IndiaIN | INR | ₹ 149.00 | 18% VAT (Included) | $1.72 | -66% PPP |
🇧🇷BrazilBR | BRL | R$ 13.90 | 0% VAT (Included) | $2.42 | -52% PPP |
🇲🇽MexicoMX | MXN | Mex$ 56.99 | 16% VAT (Included) | $2.82 | -43% PPP |
🇹🇷TurkeyTR | TRY | ₺ 76.99 | 20% VAT (Included) | $2.11 | -58% PPP |
🇵🇱PolandPL | PLN | zł 15.99 | 23% VAT (Included) | $3.95 | -21% PPP |
🇸🇦Saudi ArabiaSA | SAR | SR 15.99 | 15% VAT (Included) | $4.26 | -15% PPP |
🇦🇪United Arab EmiratesAE | AED | AED 14.99 | 5% VAT (Included) | $4.08 | -18% PPP |
🇲🇾MalaysiaMY | MYR | RM 10.99 | 8% VAT (Included) | $2.47 | -51% PPP |
🇹🇭ThailandTH | THB | ฿ 78.99 | 7% VAT (Included) | $2.27 | -55% PPP |
🇿🇦South AfricaZA | ZAR | R 43.99 | 15% VAT (Included) | $2.42 | -52% PPP |
🇨🇱ChileCL | CLP | CLP$ 3,100 | 19% VAT (Included) | $3.23 | -35% PPP |
🇨🇴ColombiaCO | COP | COL$ 9,500 | 19% VAT (Included) | $2.26 | -55% PPP |
🇷🇴RomaniaRO | RON | lei 14.99 | 19% VAT (Included) | $3.22 | -35% PPP |
🇮🇩IndonesiaID | IDR | Rp 29,000 | 11% VAT (Included) | $1.78 | -64% PPP |
🇻🇳VietnamVN | VND | ₫ 39,000 | 10% VAT (Included) | $1.54 | -69% PPP |
🇵🇭PhilippinesPH | PHP | ₱ 104.99 | 12% VAT (Included) | $1.79 | -64% PPP |
🇳🇬NigeriaNG | NGN | ₦ 1,800.00 | 8% VAT (Included) | $1.18 | -76% PPP |
🇪🇬EgyptEG | EGP | E£ 71.99 | 14% VAT (Included) | $1.43 | -71% PPP |
🇵🇰PakistanPK | PKR | Rs 390.00 | 16% VAT (Included) | $1.39 | -72% PPP |
🇦🇷ArgentinaAR | ARS | AR$ 2,218.99 | 21% VAT (Included) | $2.11 | -58% PPP |
🇵🇪PeruPE | PEN | S/ 9.99 | 18% VAT (Included) | $2.66 | -47% PPP |
🇺🇦UkraineUA | UAH | ₴ 74.99 | 20% VAT (Included) | $1.81 | -64% PPP |
Frequently asked questions
- How do I import this CSV into Google Play Console?
- In Google Play Console, go to Monetize > Products > In-app products (or Subscriptions) > Price templates. Click "Create template", name your template, and click "Import prices". Upload the generated .csv file to populate all 40+ country prices in one click.
- What is Purchasing Power Parity (PPP) in mobile app pricing?
- Purchasing Power Parity adjusts prices based on the relative cost of living and local earnings between countries. A $4.99 USD price in the US feels like $25+ in countries like India, Brazil, or Indonesia. Adjusting to ₹99 or R$ 14.90 makes your app affordable to local buyers and multiplies unit sales.
- Do Google Play prices include VAT or GST?
- In the European Union, United Kingdom, India, Australia, and many other countries, Google Play legally requires prices to be "Tax inclusive" (consumer-facing prices must include VAT/GST). In the US and Canada, prices are displayed "Tax exclusive" and local sales taxes are added at checkout.
- Why does this tool round prices to 99, 49, or 90?
- Consumer psychology research shows that prices ending in .99 (in Western markets), .90 (in Brazil), or 49/99/149 (in India) yield up to 15% higher conversion rates than unrounded mathematical exchange conversions like $4.99 -> ₹432.18.
- Can I customize individual country prices after importing?
- Yes. Once imported into Google Play Console, you can review and manually adjust individual country prices at any time before linking the template to your in-app products.
Related tools
Google Play Pre-Flight Launch Checklist
Interactive 2026 launch audit to prevent Play Store rejections
20-Tester Mutual Exchange Board
Swap testing with fellow Android developers to hit 20 testers for 14 days free
Play 20-Tester Questionnaire Helper
Pass Google Play production access review on the first attempt